Everything else is just made up
Amazon recently tested a marketing program called 100 books for under $3.99. This is for Kindle books only. The test program went so well that they decided to make it a regular feature. Hey, everyone likes a good deal. So when my distributor asked me a few weeks ago if I wanted to participate I [...]
It’s now been a little over three years since the release of my book 35 Miles From Shore. The picture on the left was taken at my very first book signing, which happened to be at a Borders store in Chicago. By now I had fully expected that the book would have made its way [...]
After almost two years of searching, they’ve finally located and recovered the black box of Air France Flight 447. This is the flight that crashed in the Atlantic, killing all on board. You can read the full story at Investigators find Air France black box. There is going to be a lot of interest in [...]
Only two weeks left on the Unbroken campaign. The results thus far have been promising. I sold more books last month than I did for any other month for all of last year. The final total isn’t in, but it was close to 100 books. Once again eBooks out sold print. How much of this [...]
The Unbroken campaign has been running now for one full week. During this period I have raised the default and individual keywords bids for both search and display. I have also decided to run a parallel campaign on Microsoft Adcenter. So now searches on Bing are displaying the same ads as those on Google. An [...]
The Unbroken campaign has been running now for four days. In those four days, I’ve made a few adjustments in response to the data from Adwords. The biggest adjustment was an increase in my bid price for the search campaign. I had started with a default bid of just .15 cents a click. Despite having [...]
In order to get the most out of any PPC campaign, it’s important that the ad and landing page contain some or all of the search terms being used. Since I’ll be setting up a campaign that targets people searching or browsing for information on Laura Hillenbrand’s new book Unbroken, I need to create a specific landing page that contains these search terms.
The idea for this case study was born in January of 2009. That date may not seem significant to you until I mention the fact that this was the day that USAir Flight 1549 ditched in the Hudson River. The accident was especially significant to me personally because I had written and published a book about a lesser known airline ditching that had occurred in 1970. My book 35 Miles From Shore: The Ditching and Rescue of ALM Flight 980 tells the true story of the first and only open-water ditching of a commercial jet and the efforts to rescue those who survived.
It was May 2, 1970. A DC-9 with 57 passengers and a crew of 6 left New York en route to the tropical island of St. Maarten. They never made it to their destination. Instead, the passengers and crew were thrust into a life and death battle for survival as their plane ran out of fuel and was forced to ditch in the Caribbean Sea.
I’ll be doing a BlogTalk radio show tomorrow with host Gailen David starting at 1:00 pm EST. We’ll be talking about the upcoming anniversary of the Hudson ditching and how the events that took place in 1970 in the Caribbean had an impact on the outcome of Flight 1549. The radio show will be available as a podcast after the show.
