A special gift for fans of EverythingNonfiction

Are you a fan of EverythingNonfiction.com? Are you a subscriber? Have you liked the EverythingNonfiction Facebook page? Do you follow this site on Twitter? If so, I would like to return the favor by offering the first five people who respond to this post a free copy of the 35 Miles From Shore audiobook on Audible. […]

January 2014 promotion for 35 Miles From Shore

So you got a new e-reader for Christmas and you’re looking for something good to read. If you’re a fan of nonfiction narratives, then you may find this January promotion exactly what you’re looking for. For the entire month of January the electronic version of 35 Miles From Shore: The Ditching and Rescue of ALM […]

Adwords for Authors Update

It’s been a while since I updated my experience using Adwords to promote my book 35 Miles From Shore. What had originally been planned as a three-month experiment back in 2010 continues to this day. You can read about the original goal of the case study in the post Adwords for Authors: A Case Study. […]

Amazon and IPG agree to Terms

I am happy to announce that Amazon and IPG (Independent Publishers Group), the distributor for 35 Miles From Shore, have agreed on new terms for Kindle titles. I applaud IPG for standing firm and not accepting terms that would have greatly affected their ability to remain profitable. It’s easy to argue that there is no […]

My perspective on the IPG vs Amazon battle

The Internet is a wonderful thing. If you know how to use the medium to market a product, you can reach a wide audience at very little cost. That’s exactly what I’ve been able to accomplish with my book 35 Miles From Shore. So when my distributor informed me a few weeks ago that the […]

35 Miles From Shore is featured on Amazon

Amazon recently tested a marketing program called 100 books for under $3.99. This is for Kindle books only. The test program went so well that they decided to make it a regular feature. Hey, everyone likes a good deal. So when my distributor asked me a few weeks ago if I wanted to participate I […]

Borders: End of one era and the beginning of another

It’s now been a little over three years since the release of my book 35 Miles From Shore. The picture on the left was taken at my very first book signing, which happened to be at a Borders store in Chicago. By now I had fully expected that the book would have made its way […]

Air France black box found

After almost two years of searching, they’ve finally located and recovered the black box of Air France Flight 447. This is the flight that crashed in the Atlantic, killing all on board. You can read the full story at Investigators find Air France black box. There is going to be a lot of interest in […]

Unbroken Campaign Update

Only two weeks left on the Unbroken campaign. The results thus far have been promising. I sold more books last month than I did for any other month for all of last year. The final total isn’t in, but it was close to 100 books. Once again eBooks out sold print. How much of this […]

35 Miles From Shore has a new website

It’s only been about six months since my last redesign, but I have acquired some new skills that allow me to do more creative things with the site. The main impetus, though, behind this redesign is what I see as a big upcoming year for eBooks. I think 2011 is going to be the turning […]

Campaign Update: First week

The Unbroken campaign has been running now for one full week. During this period I have raised the default and individual keywords bids for both search and display. I have also decided to run a parallel campaign on Microsoft Adcenter. So now searches on Bing are displaying the same ads as those on Google. An […]

Campaign update: four days in

The Unbroken campaign has been running now for four days. In those four days, I’ve made a few adjustments in response to the data from Adwords. The biggest adjustment was an increase in my bid price for the search campaign. I had started with a default bid of just .15 cents a click. Despite having […]

Creating the squeeze page

In order to get the most out of any PPC campaign, it’s important that the ad and landing page contain some or all of the search terms being used. Since I’ll be setting up a campaign that targets people searching or browsing for information on Laura Hillenbrand’s new book Unbroken, I need to create a specific landing page that contains these search terms.

Adwords for Authors: A Case Study

The idea for this case study was born in January of 2009. That date may not seem significant to you until I mention the fact that this was the day that USAir Flight 1549 ditched in the Hudson River. The accident was especially significant to me personally because I had written and published a book about a lesser known airline ditching that had occurred in 1970. My book 35 Miles From Shore: The Ditching and Rescue of ALM Flight 980 tells the true story of the first and only open-water ditching of a commercial jet and the efforts to rescue those who survived.

35 Miles From Shore is now on Facebook

I thought I had all my bases covered while promoting my book 35 Miles From Shore. But now that I’m involved in online marketing I discovered that I had missed the opportunity to create a fan page for the book. Turns out that I should have done this long ago.