The PPC campaign for this case study was setup and made live today, November 22, 2010, at 5:00 pm. Here are the steps I took: Created two new campaigns. One campaign for the search network and one campaign for display only. I am initially targeting all English-speaking markets worldwide. I … [Read more...] about The campaign
Benchmarks
One of the great things about search advertising is the ability to measure performance. Purchase an ad in a magazine or newspaper and you're only guessing what impact your advertising efforts are having on sales. With search advertising, you can drill down all the way to the keyword level to find … [Read more...] about Benchmarks
Creating the squeeze page
In order to get the most out of any PPC campaign, it's important that the ad and landing page contain some or all of the search terms being used. Since I'll be setting up a campaign that targets people searching or browsing for information on Laura Hillenbrand's new book Unbroken, I need to create a … [Read more...] about Creating the squeeze page
Adwords for Authors: A Case Study
Introduction The idea for this case study was born in January of 2009. That date may not seem significant to you until I mention the fact that this was the day that USAir Flight 1549 ditched in the Hudson River. The accident was especially significant to me personally because I had written and … [Read more...] about Adwords for Authors: A Case Study
Unstoppable is Speed 3 done right
Unstoppable written by Mark Bompaback and Directed by Tony Scott Rating **** 1/2 In Speed, the 1994 movie starring Sandra Bullock and Keanu Reeves, it was a speeding bus that created the drama. For this film it's a speeding train. But this film has something going for it that Speed didn't. This … [Read more...] about Unstoppable is Speed 3 done right
Every Picture Tells a Story
So my wife and I are out taking the dog for a walk in the park. It's a nice day and I decide to take my camera along. I took some pretty good pictures. This is my favorite of the pictures I took. My wife, who has to be told which buttons to press and given step by step instructions on the … [Read more...] about Every Picture Tells a Story