In order to get the most out of any PPC campaign, it’s important that the ad and landing page contain some or all of the search terms being used. Since I’ll be setting up a campaign that targets people searching or browsing for information on Laura Hillenbrand’s new book Unbroken, I need to create a specific landing page that contains these search terms.
The idea for this case study was born in January of 2009. That date may not seem significant to you until I mention the fact that this was the day that USAir Flight 1549 ditched in the Hudson River. The accident was especially significant to me personally because I had written and published a book about a lesser known airline ditching that had occurred in 1970. My book 35 Miles From Shore: The Ditching and Rescue of ALM Flight 980 tells the true story of the first and only open-water ditching of a commercial jet and the efforts to rescue those who survived.
I thought I had all my bases covered while promoting my book 35 Miles From Shore. But now that I’m involved in online marketing I discovered that I had missed the opportunity to create a fan page for the book. Turns out that I should have done this long ago.
It was May 2, 1970. A DC-9 with 57 passengers and a crew of 6 left New York en route to the tropical island of St. Maarten. They never made it to their destination. Instead, the passengers and crew were thrust into a life and death battle for survival as their plane ran out of fuel and was forced to ditch in the Caribbean Sea.
Here is the blogtalk radio interview I did today with Gailen David, who also happens to be a flight attendant for American Airlines. Gailen is an author himself. You can find out more about him and his book Jetiquette…The Customer Experience and You at www.skysteward.com.
I’ll be doing a BlogTalk radio show tomorrow with host Gailen David starting at 1:00 pm EST. We’ll be talking about the upcoming anniversary of the Hudson ditching and how the events that took place in 1970 in the Caribbean had an impact on the outcome of Flight 1549. The radio show will be available as a podcast after the show.