In order to get the most out of any PPC campaign, it's important that the ad and landing page contain some or all of the search terms being used. Since I'll be setting up a campaign that targets people searching or browsing for information on Laura Hillenbrand's new book Unbroken, I need to create a … [Read more...] about Creating the squeeze page
Adwords for Authors: A Case Study
Introduction The idea for this case study was born in January of 2009. That date may not seem significant to you until I mention the fact that this was the day that USAir Flight 1549 ditched in the Hudson River. The accident was especially significant to me personally because I had written and … [Read more...] about Adwords for Authors: A Case Study
35 Miles From Shore is now on Facebook
I thought I had all my bases covered while promoting my book 35 Miles From Shore. But now that I'm involved in online marketing I discovered that I had missed the opportunity to create a fan page for the book. Turns out that I should have done this long ago. Note to other authors: Don't neglect … [Read more...] about 35 Miles From Shore is now on Facebook
Forty years ago today ALM Flight 980 made aviation history
It was May 2, 1970. A DC-9 with 57 passengers and a crew of 6 left New York en route to the tropical island of St. Maarten. They never made it to their destination. Instead, the passengers and crew were thrust into a life and death struggle for survival as their plane ran out of fuel and was forced … [Read more...] about Forty years ago today ALM Flight 980 made aviation history
My recent interview on BlogTalk radio
Here is the blogtalk radio interview I did today with Gailen David, who also happens to be a flight attendant for American Airlines. Gailen is an author himself. You can find out more about him and his book Jetiquette...The Customer Experience and You at www.skysteward.com. … [Read more...] about My recent interview on BlogTalk radio
The Sky Steward Radio Show
I'll be doing a BlogTalk radio show tomorrow with host Gailen David starting at 1:00 pm EST. We'll be talking about the upcoming anniversary of the Hudson ditching and how the events that took place in 1970 in the Caribbean had an impact on the outcome of Flight 1549. The radio show will be … [Read more...] about The Sky Steward Radio Show