It's been a while since I updated my experience using Adwords to promote my book 35 Miles From Shore. What had originally been planned as a three-month experiment back in 2010 continues to this day. You can read about the original goal of the case study in the post Adwords for Authors: A Case Study. … [Read more...] about Adwords for Authors Update
Unbroken round two
Okay, I couldn't sit on the sidelines any longer. Since ending the Unbroken campaign in January, I've seen book sales trickle down to previous levels or 40 to 50 a month. I was liking the 100 books a month better. And Laura's book is kicking butt on all of the best nonfiction lists. And as more … [Read more...] about Unbroken round two
Unbroken campaign review
The Unbroken campaign was shut down as planned on January 22 after a two month run. It was a tough decision. I contemplated letting it run a while longer. I won't have final sales numbers for another few weeks, and even then I won't have sales figures for the exact period in which the campaign ran. … [Read more...] about Unbroken campaign review
Unbroken campaign all out blitz
As I approach the final three days of the Unbroken Adwords campaign, I made a number of changes that will hopefully drive more sales and give me one last opportunity to make it on to the Amazon book page for Unbroken. While there's little chance to make it on the regular book page, I might be able … [Read more...] about Unbroken campaign all out blitz
Unbroken one month campaign update
It's been an interesting month. I have made quite a few changes since I started this case study. The biggest change has been a completely redesigned website. More on that later. I won't have sales data for the first month of the campaign for several weeks. The early indications are that I will have … [Read more...] about Unbroken one month campaign update
Campaign Update: First week
The Unbroken campaign has been running now for one full week. During this period I have raised the default and individual keywords bids for both search and display. I have also decided to run a parallel campaign on Microsoft Adcenter. So now searches on Bing are displaying the same ads as those on … [Read more...] about Campaign Update: First week