So someone at Dr. Scholls hires an advertising agency to come up with a commercial. So the advertising company goes to work. They come up with an idea that once you try the new Dr. Scholls insert you’ll feel like a new person. They even come up with a slogan – A New You. So far so good. But then they totally blow it with the execution. Why? Because the insert makes “you” feel like a new person, not like a new person to others.
So the whole idea that your family doesn’t recognize you because you’re wearing the new Dr. Scholls insert is ridiculous.
http://www.youtube.com/watch?v=OCZj5XPNKaY