Adwords for Authors Update
It’s been a while since I updated my experience using Adwords to promote my book 35 Miles From Shore. What had originally been planned as a three-month experiment back in
It’s been a while since I updated my experience using Adwords to promote my book 35 Miles From Shore. What had originally been planned as a three-month experiment back in
The Unbroken campaign was shut down as planned on January 22 after a two month run. It was a tough decision. I contemplated letting it run a while longer. I
It’s been an interesting month. I have made quite a few changes since I started this case study. The biggest change has been a completely redesigned website. More on that
The Unbroken campaign has been running now for one full week. During this period I have raised the default and individual keywords bids for both search and display. I have
The Unbroken campaign has been running now for four days. In those four days, I’ve made a few adjustments in response to the data from Adwords. The biggest adjustment was
The PPC campaign for this case study was setup and made live today, November 22, 2010, at 5:00 pm. Here are the steps I took: