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Click Here gets its own Facebook page

Click Here Online Marketing practices what it preaches. Any company offering services for social media marketing better be using it on their own site.

I’ll be honest, though, this post is actually designed to test the pingback function. You can check out the results yourself by visiting each blog post. If I post a link here to the Everything Online Marketing blog post regarding their new Facebook page, I should create a pingback that will show up in the comments of the Everything Online Marketing blog.

The Wronged Man vs Hot Tub Time Machine

Review of The Wronged Man Directed by Tom Mcloughlin rating *** 1/2

 

I recently went to Blockbuster and walked out with two movies. The first was Hot Tub Time Machine. The second was a movie I just happened to see on the shelf titled The Wronged Man. Now I can’t defend my choice of Hot Tub Time Machine. It looked like it might be funny. It had John Cusack. It had a picture of a scantily clad woman on the DVD cover. So how bad could it be? Okay, it was bad. It was beyond bad. It was a one line joke that wouldn’t have made it as a SNL skit.

So that brings me to the second movie. Anyone who spends any time on this site will know that I am a fan of wrongful conviction stories. I have reviewed countless books, films, and documentaries covering this topic. Dateline and 48 Hours seem to have a wrongful conviction story on just about every week, especially recently. I wrote about Dateline’s The Mystery on Rock Hill a few weeks ago. They followed that up with two more stories Circle of Friends and The House on Murder Mountain. Both are compelling stories. But I have been covering so many wrongful conviction stories I didn’t want to seem like that was the theme of this blog. The Circle of Friends story really got me ticked off at our justice system. In that story the police threatened, intimidated, and lied to two young men, convincing them to implicate their friend who they knew was innocent. The next day they recanted their statements, but it was too late. The poor kid is still in prison. But what really ticked me off is that the prosecutor in the case was so adamant that he was right that he charged the two men and one woman, all who testified for the defense, with perjury. So not only can’t this prosecutor admit that he screwed up, he had to damage three more people to prove his point. What a clown.

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35 Miles From Shore is now on Facebook

I thought I had all my bases covered while promoting my book 35 Miles From Shore. But now that I’m involved in online marketing I discovered that I had missed the opportunity to create a fan page for the book. Turns out that I should have done this long ago.

Note to other authors: Don’t neglect Facebook as a marketing opportunity. It’s free and may even be better than a dedicated blog.

Fortunately, the book continues to do well both domestically and internationally. I recently went back to the people who had done the original eBook conversion and had them do an enhanced version specifically formatted for eReaders like the Kindle and iPad. The Kindle version and ePub versions of the book are exceeding my expectations.

So check out the new Facebook page and hit the like button. Let me know if you have any suggestions for things I can add to the page.

Review of Good Hair

Review of Good Hair Directed by Jeff Stilson

Rating ***

The idea behind this film can be credited to Chris Rock’s three-year old daughter who asked him why she didn’t have good hair. The question sent Chris and director Jeff Stilson to a variety of locations to find the answer.

The film is structured around one main event, a ridiculous hair styling competition. The same structure was used in King of Kong. It works because it gives the film a solid beginning, middle, and end.

Along the way the viewer learns about the large market for black women’s hair products. While the section on hair relaxers was interesting, the scene dealing with hair weaves made the film more than just a fluff piece. It made me want to go online and look up companies to invest in that sell the expensive hair pieces.

Chris Rock was low key throughout and looked genuinely interested and surprised in the responses he was getting in his interviews.

As for the hair styling competition, it had little to do with hair styling and more to do with sexy models. So it wasn’t all that bad.

New home and look for Everything Nonfiction

I recently made the switch to WordPress for my Blogging platform. As much as I liked Typepad, WordPress has much more flexibility. If you’re reading this in a feed, here’s a peak at the new look:

Screenshot of Everything Nonfiction

A new WordPress blog

The case of Paul Cortez

Paul CortezI was recently contacted by an individual concerning the case of Paul Cortez. Paul was convicted of murdering his girlfriend and is serving a 25 years to life sentence. The individual who contacted me has setup a website/blog to help raise funds for his appeal. Paul's supporters claim that he was wrongfully convicted.

My first thought was that maybe this was the type of story I've been looking for. I've been looking for another book project. Truth is, finding a story worthy of a full length book treatment, that hasn't already been told, is a difficult task. And as I investigated further, I discovered that this particular story had, in fact, been covered already by 48 Hours along with a book. So much for my book plans.

But what about Paul's case? Is this a case of wrongful conviction? The fact that there are supporters, who have no connection to Paul, who are willing to donate their own time and money in his defense, lends some credibility to the claim of innocence. But what about the facts?

The website lays out the case with plenty of details. And the 48 hours episode, Death of a Dream can be found on Youtube in six parts. Click hereto view Part 1. After spending just a couple of hours on the website and watching the 48 Hours episode, it certainly looks like a case of wrongful conviction. One of the most glaring problems I see is the lack of DNA testing that was not done either by the police or the defense. I got the impression that this evidence is still in existence. If so, what's the problem?

Paul's conviction was based almost exclusively on two bits of circumstantial evidence: Phone records that indicate that he was in the area around the time of the murder. (Paul lived in worked in the neighborhood.) And testimony from an individual that claimed to have seen Paul immediately after the murder wearing boots that matched footprints found at the scene. Problem is, 48 hours interviewed this same witness before the trial and he claimed that he had no idea what he was wearing. Think about it. If you're having lunch with a friend, could you testify months later what type of shoes he was wearing fourteen months earlier?

In the 48 Hours episode, a number of jurors were interviewed. From the interview it appears that they made their decision based mostly on a grainy security video of Paul taken a few hours before the murder. The defense supplied the video to prove that he wasn't wearing the type of boots that left a footprint at the scene. The juror's, however, came to the conclusion that he was wearing boots. I don't have a problem with jurors looking at a case that closely. In fact, I think it's good that they took that extra step. But they made a decision based solely on their own interpretation of what they saw. I looked at the video and I couldn't tell whether he was wearing boots or the shoes he claims he was wearing. Seems to me that jurors shouldn't be playing detective when a man's life is in question. If they were really concerned about what they were seeing, maybe they should have requested a review by an expert. Of course, that probably would not have been allowed since the defense attorney's didn't take that step.

So there it is. You can view the website and videos and make up your own mind. In the mean time, I'll keep looking for my next book project.

Adwords discount coupons

As promised, I said I'd make a post here as soon as I got some new Adwords discount coupons. I got more than a couple. And each are worth $100. So if you've been thinking about starting a pay per click campaign, stop thinking and start doing. I can have you up and running in a day and your first $100 of advertising is free. And when you combine the coupon with my already low rates, you can't lose.

For more information, please visit www.ClickHereOnlineMarketing.com and check out the special offers section of the site.

Review of The Glass Castle

Review of The Glass Castle by Jeannette Walls
Rating *****

One of my favorite books is Angela's Ashesby Frank McCourt. The paperback version of that book was released eleven years ago and still ranks 1,500 or so on Amazon. This book tells a similar story of poverty and alcoholism. And it is told equally well, which makes this book another favorite of mine.

The book starts out with a scene that immediately casts the author in a negative light. She is riding in a taxi and spots her mother digging through trash. The author hadn't seen her mother in months, but instead of stopping and coming to her aid, she has the taxi turn around and speed off in the opposite direction. Only after reading the book do you understand the reasoning behind that opening scene and realize that it is the perfect opening.

Unlike Angela's Ashes, which is dark and full of hopelessness, this book has a lot of humor. At least in the early chapters. The father is constantly getting into trouble. His way of dealing with these catastrophes was to, as he so eloquently puts it, do the skedaddle. The family does a lot of skedaddling. Despite their many faults, I can relate to both parents. The mother is a dreamer who wants only to create art. The father is a dreamer as well. He has high aspirations and a sharp wit. But for a variety of reasons, neither of them seem capable of carrying through with their plans. As a result of their inability to get and hold jobs, the entire family suffers.

The fact that Frank McCourt and Jeannette Walls were able to overcome so much adversity is testament to the importance of opportunity. I've always believed that anyone can accomplish their goals if given the right opportunities. Sometimes opportunity comes a knockin'. Other times it takes a concerted effort to make your own opportunities. In Jeanette and Frank McCourt's case it was a combination of both. But mostly they made their own luck.

My parents have some of the same traits as Rex and Rose Walls. And like the author, I had a strong desire to get out on my own as soon as possible. In Jeannette's case, she got out before her senior year of high school. She saw at an early age that her parents were not likely to change their ways and her only chance was to break away.

My only complaint about this book is that I felt that the story was unresolved. The author hints at the possibility that the mother had had ownership in land that could have drastically changed all of their lives. But the veracity of that claim is never resolved. And the fact that the book ends with the mother still living as a squatter, confuses the issue even further. At least it did for me.

This book doesn't need a good review from me to gain attention. It's a best seller and deservedly so. I see an opportunity as a result of the books success. Throughout the book Rose is constantly painting and creating art. The author doesn't say whether or not the work is any good or not. But I would be willing to bet that if her work has merit, there would be a market for her work now.

July website design special for Click Here Online Marketing

Each month I'll be running various specials on the services offered by Click Here Online Marketing. This month's special offers include 10% off on website design services and $50 off for our search engine optimization service. All of the websites we design also include a basic PPC campaign setup (a $300 value). So if you've been thinking about putting up a website or need to redesign your existing website, now would be a good opportunity.

So far I haven't gotten any discount coupons for Adwords, but I hope to get something soon. I'll post something here if I do get a coupon.

These discounts are good for the month of July, 2010 and are applicable to new and existing clients.

Please be sure to visit www.ClickHereOnlineMarketing.com for more information.