It's been an interesting month. I have made quite a few changes since I started this case study. The biggest change has been a completely redesigned website. More on that later. I won't have sales data for the first month of the campaign for several weeks. The early indications are that I will have … [Read more...] about Unbroken one month campaign update
Reviews
Crazy: An interesting story about an unlikely subject
Review of Crazy written by Jason Ehlers, Rick Bieber, and Brent Boyd and directed by Rick Bieber Rating **** This is one of those films I came across browsing the shelves of my local Blockbuster. I had never heard of the film prior to stumbling upon it at Blockbuster. But as we close out the … [Read more...] about Crazy: An interesting story about an unlikely subject
Google Places Support
Since I can't talk to a support person, and I need to show you exactly what I'm seeing, I hope this post will help. The problem from day one has been the inability to get rid of this bad listing. When I click on the link provided in the help forum, this is what I see: There are two choices - … [Read more...] about Google Places Support
Unbroken: best nonfiction I’ve read this year
Review of Unbroken by Laura Hillenbrand Rating ***** There has been a dearth of good nonfiction lately. So much so that this is probably the first book I've read in four or five months, which is a long time for me. But I've been waiting for Laura Hillenbrand's new book ever since I first heard … [Read more...] about Unbroken: best nonfiction I’ve read this year
Campaign Update: First week
The Unbroken campaign has been running now for one full week. During this period I have raised the default and individual keywords bids for both search and display. I have also decided to run a parallel campaign on Microsoft Adcenter. So now searches on Bing are displaying the same ads as those on … [Read more...] about Campaign Update: First week
Campaign update: four days in
The Unbroken campaign has been running now for four days. In those four days, I've made a few adjustments in response to the data from Adwords. The biggest adjustment was an increase in my bid price for the search campaign. I had started with a default bid of just .15 cents a click. Despite having … [Read more...] about Campaign update: four days in