I started this dumbest commercial category late last year and didn’t have enough contenders to announce a year’s worst. This year I’m sure I’ll have plenty of bad commercials to choose from. This one is from Allstate Insurance, the same company with the amusing Mayheim commercials.
My guess is that this series of commercials is from a different, less competent advertising agency. The whole idea of the commercial is that one or more of the characters speak with a voice of another Allstate spokesman. Why? I have no idea. It makes absolutely no sense. It doesn’t work at all, unlike the same technique used with that sub commercial “You want to be my boyfriend?”
In the commercial above, the actors speak with child-like voices. It’s clever. It’s different. So someone at an agency hired by Allstate decided to copy the idea. But it’s not clever or funny. It’s annoying. You decide.